My Brother the Devil Research

My Brother the Devil is a 2012 coming of age film based in East London and focuses on two Egyptian brothers caught between the norms and values of society and their culture. The film was written and directed by Sally El Hosaini who won Best Newcomer at the BFI London Film Festival. The film was produced by Wild Horses Film Company and Rocks Nest Entertainment. It was released on the 9th of November and only distributed by a small variety of cinemas such as the VUE (in Islington and Stratford), Cineworld and Genesis. It faces hard competition from Skyfall which is still popular as well as the new film in the Twilight franchise - Breaking Dawn Part 2.

Although the film didn't receive huge billboards and buses adverts, the film was able to get a small column in a magazine which was distributed at public transports - the magazine is called Sport and on its front cover the popular game Black Ops 2 was featured on it. This would mainly attract the "younger generation" as that is what they craze about!The column with the film was featured along side the game as they both involve "guns". The film also had a poster which could be seen outside cinemas as well on random walls on the streets of the UK. Including all the above the film had an intense and entertaining trailer which made it intriguing to watch and leaving the viewer feeling rather ambivalent about the film




The film starred James Floyd who plays Rashid the charismatic and shrewd member of a local gang who seeks to give his brother a different life - Mo who is played by Fady Elsayed. Both actors were nominted for an award at the BFI London Film Festival however only James was able to win an award for Best Actor whilst Fady was only nominated for Best Newcomer.