Current Status of the Films

It been roughly 5-6 months since the release of 'Skyfall' and 'My Brother the Devil'. Since then, both films have changed considerably in regards to;

• Box Office 
• Awards
• Further releases 
• Publicity Stunts 

Skyfall's box office figures were $1,108,561,013.  It has gained the titles as the seventh  highest grossing film of all time, the highest-grossing film in the UK, the highest-grossing film in the Bond series, the highest-grossing film worldwide for both Sony Pictures and MGM, and the second-highest-grossing film of 2012. My Brother the Devil had the box office figures of approximately $12,000. 

My Brother the Devil Research

My Brother the Devil is a 2012 coming of age film based in East London and focuses on two Egyptian brothers caught between the norms and values of society and their culture. The film was written and directed by Sally El Hosaini who won Best Newcomer at the BFI London Film Festival. The film was produced by Wild Horses Film Company and Rocks Nest Entertainment. It was released on the 9th of November and only distributed by a small variety of cinemas such as the VUE (in Islington and Stratford), Cineworld and Genesis. It faces hard competition from Skyfall which is still popular as well as the new film in the Twilight franchise - Breaking Dawn Part 2.

Although the film didn't receive huge billboards and buses adverts, the film was able to get a small column in a magazine which was distributed at public transports - the magazine is called Sport and on its front cover the popular game Black Ops 2 was featured on it. This would mainly attract the "younger generation" as that is what they craze about!The column with the film was featured along side the game as they both involve "guns". The film also had a poster which could be seen outside cinemas as well on random walls on the streets of the UK. Including all the above the film had an intense and entertaining trailer which made it intriguing to watch and leaving the viewer feeling rather ambivalent about the film




The film starred James Floyd who plays Rashid the charismatic and shrewd member of a local gang who seeks to give his brother a different life - Mo who is played by Fady Elsayed. Both actors were nominted for an award at the BFI London Film Festival however only James was able to win an award for Best Actor whilst Fady was only nominated for Best Newcomer. 

Skyfall Research

Skyfall is 23rd film in the James Bond series and the third film which Daniel Craig stars in. The film was directed by Sam Mendes and was written by John Logan, Neal Purvis and Robert Wade. Skyfall was produced by Eod Productions and was distributed by MGM and Song Pictures Entertainment. The film had a budget of $150 million and has since made $96,600,000 as of the 31st of October. It was said on the 2nd November that Skyfall set a record for the highest seven-day UK gross of all time with £37.2 million replacing Harry Potter and the Deathly Hallows – Part 2 (£35.7M).

The film was advertised in many ways such as through huge billboards and the sides of buses. The billboards were put up before the release of the film which is the the 26th of October in the UK, putting them up before the release would give the public a chance to research the film a bit more and be aware of Skyfall. The film also had a trailer which aired on channels such as Film4 and other popular channels. The trailer was also available on the internet which could be seen through YouTube and the Skyfall website. The trailer had clips and scenes from the films which would give the public an ideas of what the film is all about and who stars in it. This is the trailer for Skyfall and almost reached 11 million views on YouTube:


During the premier on the 23rd of October which was located in London at the Royal Albert Hall, the stars of Skyfall were interview including Daniel Craig who say hes "incredibly proud" of playing Bond on the 50th anniversary since  Dr.No in 1962 as well as Dame Judi Dench who claims to be "treated fairly well" when on the set of Skyfall and also says that Daniel Craig is "dedicated", "professional" and "totally James Bond". The whole premier is on YouTube and has since gained 30,000 views, this is the premier for SKyfall




In October it was announced that Skyfall managed to get Adele to write and sing a song which was recorded with her regular songwriter Paul Epworth. The song was released ahead of the release date of the film and was able to buy on iTunes on the 5th Ocotber at 0:07 which is dubbed as "James Bond Day" by the producers as it marks the 50th anniversary of the James Bond series. The song reached number 1 on the UK iTunes online store less than 10 hours of release. Having Adele sing the song brought even more attention to Skyfall as most people know Adele as the multi grammy winning and aritst of the year and so much more. Also the single which reached number two on the UK single chart would bring in more money for the film as Adele's creditably would generate more sales on the single. This is the Skyfall soundtrack which has almost gained 50 million views on YouTube;



The movie has its own Twitter and Facebook page which contains information of the film as well as the public opinions on the film. Some users posted positive whereas some weren't so positive. The social network sites would allow the film to get more attention from the youthful population as most social network sites are full of young people. Although the sites are popular with the youth some older people would have access to the pages and accounts so they can gain some information on the film. The film also has its own website (Skyfall Website) which has some music playing in the background as well as the trailer on the homepage. This would allow people without Facebook and Twitter to have access to information regarding the film such as how to buy the Adele soundtrack or when the film is released.

The film was shown in various cinemas such as Cineworld, VUE, Odean and for the first time ever at Imax cinemas. The movie was rated as 12A and was watchable by younger children while in the presence of an adult. The cinemas has posters of Skyfall which also included release dates and information on the film to notify the public also Cineworld had cardboard figurines of the main characters in the film.

Swede Information!

Researching Swede:

We were told to create a swede - at first no one knew what a swede was so we learnt what is was before doing anything. A swede is some sort remake/parody of a desired film. To get an idea of what a swede was like and how it should be done we watched several swedes of the internet. The first swede we all watched together was Indiana Jones Raiders of The Lost Ark - this swede followed some scenes in the movie but in the directors and persons unique own way. The swede has several props which made it different to the original movie such as  having string to use as cobwebs, cardboard poles to use as traps and a helmet to use a skull from the film. 

Our swede:

The swede influenced and inspired us to make a swede that wasn't made and we came up with lots of possible swedes - mainly the genre of horror, we came up with a list of films such as:

• Scream
• Scary movie 
• The exorcist
• Insidious
• Friday the 13th
• Paranormal Activity 
• Omen
• The ring
• Silent Hill 

Eventually we came to the conclusion of doing a swede of Paranormal Activity as it would be the easiest yet challenging to film. It would be easy as there wouldn't be much editing but it would challenging to get the right camera angles and movement as opposed to the original. Although we were on a tight budget we were able to get a suitable location as well as suitable props to make out swede as accurate as possible. Our location was the college and we used a room and the table as the bedroom scene also we used the corridor and staircase for the last scene to make it seem like a house. We had props such as tables and a duvet cover (the ghost). 

Editing our swede:

After we filmed out swede, we had to put all the clips together. We had a lot of clips which were null and unusable as they were unnecessary sound and other things. However we took the best clips and put the whole swede together by using Final Cut pro. We also added music to add a sense of tension and scariness. We all took part in putting the swede together as everyone had different ideas on how it should be put together.  

Film industry - Production Stages

There are three production stages when making a film these are pre-production, production and post production.
Pre-Production

The first stage of producing a film is doing all the important stuff such developing the idea/script, casting your film, assigning jobs for everyone, scouting locations which is called “Pre-Production”.

Production:

The production stage is when you film your script with all the actors and in the chosen locations. The length of the production stage varies from movies as the longer the movie, the more scenes meaning more filming time.

Post Production

This is where you edit your film. You do all required special effects, you add soundtrack etc. Also this is where all the filmed scenes get put together making it more of a film.

These are all techniques used to release and market the film.

Distribution:

This stage is how the public and audience gets to see the film, this is done from:

• Home cinema
• Theatres
• Television

Marketing

Marketing is how the film is shown to the public  Some ways companies market their films is:

•Social Networking such as Twitter Trends, Facebook Pages

•Advertisements on TV, Online ads (YouTube)

•Billboards  
Exhibition
This is how and where the public see the movies, this is done through:

•Movie Theatres

•Online streaming – Netflix, Movies Websites, YouTube

•TV

•DVD’s & Blu-ray