Research: My Brother the Devil

Production Co: Rooks Nest Entertainment, Wild Horse Film Company.
Director: Sally El Hosaini

My Brother the Devil starring James Floyd, Fady Elsayed and Said Taghmaoui is a story about two Egyptian immigrant's sons living in East London. The movie, not being as popular as Skyfall or Twilight Breaking Dawn Part 2 that was released a week after, receives competition as the other two films listed are known globally and are very popular.

Release in the UK November 9th and in US cinema and globally in 2013.

This film can be seen in
'Empire' - Leicester Square
Watermans Art Centre Cinema
Showcase Cinemas Newham
Selected Vue cinemas

The movie has its own Facebook and Twitter page.
There Twitter page has over 2,000 people following.

and the Facebook page has over 9,000 likes.

For this film, advertisements have been kept to the minimum or they haven't been widely produced. But received a small column in a magazine called 'Sport'.

This film has won numerous awards including:

Best European Film.

Best Cinematography

James Floyd won Best Actor at Milan Film Festival

A review on the Guardian describes the film as 'bursting with energy', most of the reviews and comments left on websites like the Guardian leave positive feedback towards the film.

The movie was film in East London, Hackney.

Skyfall Research

Skyfall premiered on the 23rd of October, and was released in the UK on the 26th of October, it has been the first James Bond film to be screened in all Imax cinemas. Also celebrating the 50th anniversary of the James Bond series.

Directed by Sam Mendez.

The Skyfall Music video written and sung by Adele, is the official theme tune to James Bond 'Skyfall'.

The  movie has its own website, www.skyfall-movie.com, being the 23rd James Bond movie and longest running film of all time. The song by Adele plays whilst browsing to promote the official song. The advert has all the latest news on the film, releases and extras like action scenes from the movie.

They have also created a Twitter page for James Bond. So fans can keep updated with events to do with the movie. Also as Twitter is a rising social networking site, more people can find out about the movie.

The whole cast took centre stage at the Royal Albert Hall in London 

There has been lots of promotion use for this movie, Skyfall has used a lot of sponsors to promote the movie. Like Heineken...

and competitons to win exclusive tickets by Coke Zero..

The production of Skyfall was suspended in 2010 because of financial problems and in January 2011 was given the release date of 9th November 2012 and that the UK and Ireland would release on the 26th of November, 2 weeks ahead. The budget of the production was US$150 million. Less than what had been spent on Quantum of Solace. 

Principal photography was scheduled to take 133 days. First in and around London areas. Then moved to Turkey to continue to filming process.

Paranormal Activity Swede

This is a draft to the Paranormal Activity Swede poster! This is was one way we advertised our swede and it turned out to a be successful poster as it got the public intrigued. I decided to keep it the same because it might help the audience identify the real version and our version since we're using the sort of same scene for one of our takes.

This was done on Photoshop, I simply added some writing to identify that it's the swede. This will also be the cover for our Facebook page!

Researching Swedes

So I found this swede on Youtube, and thought it was humorous, it's very swede-like in being that the actors put on fake high pitched voices and use obvious props like lighters and strings to make things seem ghostly. They have used the same settings as the real film, like the house and outside and they have also used scenes from all three Paranormal Activity movies combined into one.

Production, Distribution, Marketing and Exhibition

Production

Pre-production stage

• Refers to the tasks undertaken before production begins.
• for small video companies it could mean everything that happens before shooting begins e.g. Meeting with the client, storyboarding etc..

For feature films it is more specific

• Location scouting
• Special effects identification and preparation
• Production schedule
• Set construction
• Script locking (semi finalisation of the script)
• script read through with cast, director and other interested parties.

Production

Refers to part of the process in which footage is recorded. Also known as principal photography.

• In feature films, the production stage s the point at which it is no longer financially viable to cancel the project - it is almost always cheaper to continue.
• Principal is to record all required shots.

Post-Production

• Mainly editing takes place. The 'retouching'.
• Editing video footage, soundtrack and adding sound effects.
• Adding titles and graphics.
• Colour correction.
• Special effects.
• Re-shooting scenes(if necessary).

Distribution

The idea of the movie is used and they create an outline to promote interest in idea, then a studio or independent investor decides to purchase rights to the film. People are brought together to make the film and then is completed and sent to the studio. The studio makes the licensing agreement with a distribution company who then determine how many copies of the film to make. They then show the movie to prospective buyers representing theatres. The buyers negotiate terms and lease agreement.

Then the prints are sent to the theatres a few days before the opening day. The movie is shown for a specific number of weeks. Then the customers (us) buy tickets to see the movie. At the end of the engagement the theatre sends the print back to the distribution company and makes payment on the lease agreement.

Marketing

• The red carpet premier.
• Advertising on TV's, billboards and magazines. Also online trailers.
• Actors featured may endorse a product to allow people to recognise.

Exhibition

We can engage with films through the internet, which are mainly pirated copies, but companies like 'Netflix' and 'Lovefilm' have made hit blockbusters available to us for a fixed price monthly so the customer can enjoy top movies from years ago. Cinemas always release new films every week. After a few years the movies are shown on TV or can be bought on Sky Box Office or on DVD after a few weeks or months.  Private screenings before the film are shown to the public.