SkyFall Research

Sky Fall is the latest James Bond film, It's also the 23rd instalment of the bond series on screen and the 50th anniversary of bond films.


Directed by: Sam Mendes
Produced By: Michael G. Wilson & Barbara Broccoli
Written by: Neal Purvis, Robert Wade & John Logan
Starring: Daniel Craig, Judi Dench, Javier Bardem Ralph Fiennes, Naomie Harris, Bérénice Lim Marlohe &Albert Finney
Studio: Eon Productions
Distribution: MGM, Sony Pictures & Columbia Pictures (Which also produced Adele's song)
Release Date: 26 October (UK) & 9th November (US)
Budget: $200 Million

SkyFall is set to be the first ever bond film to be shown in IMAX cinemas 

SkyFall Premier: 23rd October 2012


Music: "SkyFall" The official theme song - written and performed by Adele.  Released 5th october 2012 at 0:07 as part of "Global James Bond Day"
Label: XL, Columbia
Recorded at the famous Abbey Road Studios and features a seventy-seven piece orchestra
The song went to #1 at the UK's iTunes online store less than ten hours after it was released
The single sold 84,000 copies in the UK during its first two days of release. On 14 october, "SkyFall" rose #2 on the UK single chart with sales of 92,000 copies

Promotion

SkyFall London bus banner 

Probably one of the most unique ways of promoting any film has been done by the bond instalment. Sky have dedicated a whole channel to showing every single bond film leading up to the release throughout october.

007 & Coca Cola Synergy 

SkyFall Official trailer
Released july 31st

SkyFall official Twitter page

SkyFall official Facebook page

Adele - SkyFall

Skyfall Research

Skyfall premiered on the 23rd of October, and was released in the UK on the 26th of October, it has been the first James Bond film to be screened in all Imax cinemas. Also celebrating the 50th anniversary of the James Bond series.

Directed by Sam Mendez.

The Skyfall Music video written and sung by Adele, is the official theme tune to James Bond 'Skyfall'.

The  movie has its own website, www.skyfall-movie.com, being the 23rd James Bond movie and longest running film of all time. The song by Adele plays whilst browsing to promote the official song. The advert has all the latest news on the film, releases and extras like action scenes from the movie.

They have also created a Twitter page for James Bond. So fans can keep updated with events to do with the movie. Also as Twitter is a rising social networking site, more people can find out about the movie.

The whole cast took centre stage at the Royal Albert Hall in London 

There has been lots of promotion use for this movie, Skyfall has used a lot of sponsors to promote the movie. Like Heineken...

and competitons to win exclusive tickets by Coke Zero..

The production of Skyfall was suspended in 2010 because of financial problems and in January 2011 was given the release date of 9th November 2012 and that the UK and Ireland would release on the 26th of November, 2 weeks ahead. The budget of the production was US$150 million. Less than what had been spent on Quantum of Solace. 

Principal photography was scheduled to take 133 days. First in and around London areas. Then moved to Turkey to continue to filming process.

Skyfall Research

Skyfall is 23rd film in the James Bond series and the third film which Daniel Craig stars in. The film was directed by Sam Mendes and was written by John Logan, Neal Purvis and Robert Wade. Skyfall was produced by Eod Productions and was distributed by MGM and Song Pictures Entertainment. The film had a budget of $150 million and has since made $96,600,000 as of the 31st of October. It was said on the 2nd November that Skyfall set a record for the highest seven-day UK gross of all time with £37.2 million replacing Harry Potter and the Deathly Hallows – Part 2 (£35.7M).

The film was advertised in many ways such as through huge billboards and the sides of buses. The billboards were put up before the release of the film which is the the 26th of October in the UK, putting them up before the release would give the public a chance to research the film a bit more and be aware of Skyfall. The film also had a trailer which aired on channels such as Film4 and other popular channels. The trailer was also available on the internet which could be seen through YouTube and the Skyfall website. The trailer had clips and scenes from the films which would give the public an ideas of what the film is all about and who stars in it. This is the trailer for Skyfall and almost reached 11 million views on YouTube:


During the premier on the 23rd of October which was located in London at the Royal Albert Hall, the stars of Skyfall were interview including Daniel Craig who say hes "incredibly proud" of playing Bond on the 50th anniversary since  Dr.No in 1962 as well as Dame Judi Dench who claims to be "treated fairly well" when on the set of Skyfall and also says that Daniel Craig is "dedicated", "professional" and "totally James Bond". The whole premier is on YouTube and has since gained 30,000 views, this is the premier for SKyfall




In October it was announced that Skyfall managed to get Adele to write and sing a song which was recorded with her regular songwriter Paul Epworth. The song was released ahead of the release date of the film and was able to buy on iTunes on the 5th Ocotber at 0:07 which is dubbed as "James Bond Day" by the producers as it marks the 50th anniversary of the James Bond series. The song reached number 1 on the UK iTunes online store less than 10 hours of release. Having Adele sing the song brought even more attention to Skyfall as most people know Adele as the multi grammy winning and aritst of the year and so much more. Also the single which reached number two on the UK single chart would bring in more money for the film as Adele's creditably would generate more sales on the single. This is the Skyfall soundtrack which has almost gained 50 million views on YouTube;



The movie has its own Twitter and Facebook page which contains information of the film as well as the public opinions on the film. Some users posted positive whereas some weren't so positive. The social network sites would allow the film to get more attention from the youthful population as most social network sites are full of young people. Although the sites are popular with the youth some older people would have access to the pages and accounts so they can gain some information on the film. The film also has its own website (Skyfall Website) which has some music playing in the background as well as the trailer on the homepage. This would allow people without Facebook and Twitter to have access to information regarding the film such as how to buy the Adele soundtrack or when the film is released.

The film was shown in various cinemas such as Cineworld, VUE, Odean and for the first time ever at Imax cinemas. The movie was rated as 12A and was watchable by younger children while in the presence of an adult. The cinemas has posters of Skyfall which also included release dates and information on the film to notify the public also Cineworld had cardboard figurines of the main characters in the film.

Swede Information!

Researching Swede:

We were told to create a swede - at first no one knew what a swede was so we learnt what is was before doing anything. A swede is some sort remake/parody of a desired film. To get an idea of what a swede was like and how it should be done we watched several swedes of the internet. The first swede we all watched together was Indiana Jones Raiders of The Lost Ark - this swede followed some scenes in the movie but in the directors and persons unique own way. The swede has several props which made it different to the original movie such as  having string to use as cobwebs, cardboard poles to use as traps and a helmet to use a skull from the film. 

Our swede:

The swede influenced and inspired us to make a swede that wasn't made and we came up with lots of possible swedes - mainly the genre of horror, we came up with a list of films such as:

• Scream
• Scary movie 
• The exorcist
• Insidious
• Friday the 13th
• Paranormal Activity 
• Omen
• The ring
• Silent Hill 

Eventually we came to the conclusion of doing a swede of Paranormal Activity as it would be the easiest yet challenging to film. It would be easy as there wouldn't be much editing but it would challenging to get the right camera angles and movement as opposed to the original. Although we were on a tight budget we were able to get a suitable location as well as suitable props to make out swede as accurate as possible. Our location was the college and we used a room and the table as the bedroom scene also we used the corridor and staircase for the last scene to make it seem like a house. We had props such as tables and a duvet cover (the ghost). 

Editing our swede:

After we filmed out swede, we had to put all the clips together. We had a lot of clips which were null and unusable as they were unnecessary sound and other things. However we took the best clips and put the whole swede together by using Final Cut pro. We also added music to add a sense of tension and scariness. We all took part in putting the swede together as everyone had different ideas on how it should be put together.  

Producing A Film

Screen Writing

- Developing A story with believable interesting characters

The story is made with a storyline, beginning, middle and end. the characters are made with a past history and the writer must develop the characters very well. The genre of the film should be clear.

- The pitch

Pitching is briefly telling the story for 5-10 minutes, hitting all the major plot points and action along the way. First the writer pitches the story to other people for feedback; it is then ready to share to an agent, studio executive, director or producer.

- The treatment

Treatment is generally a 5-10 page synopsis of the story, a narrative outline written in such a way that the reader feels he is watching the story unfold.

- The script

if interest persists, a script will be requested. Produced screenwriters are paid union scale to write (and repeatedly re-write) requested sections of it.

- Rewriting

The script is repeatedly rewritten until finally agreed to perfect for the characters, plot and genre of the film.

2. Directing

The directors vision shaped the look and feel of a film. He or she is the creative force that pulls the film together, responsible for turning the words or a script into images on the screen.

(Then the cast and crew are assembled)

- Filming and Post-Production 

After months or even years of development, delays, rewrites, the final script is set and the film goes into post-production. During this phase, budgets are detailed. scenes are planned and designed, and shooting schedule id prepared. Storyboard (visual representations of every shot) are prepared by a storyboard artist in consultation with director, director of photography and designer. Before a single frame is shot, the film is planned from beginning to end on paper. The final stages of post-production include weeks of rehearsal, set construction, and location and scouting.

3. Production

The film's producer acts as an administrator, communicator, and guide, helping hundreds of people reach a final goal: completing the film on schedule, on budget, and as the director envisioned.

4. Marketing

Methods of marketing: TV advertisements, posters, adverts on buses and bus stops (other public transport services), magazines and newspaper advertisements.

To effectively reach out to different age groups the film would advertised in mediums which attract their chosen target audience. E.g a film aged at an adult audience might be advertised in a newspaper, however a film aimed at teenagers might be advertised on a social network where teenagers a dominant e.g Twitter or Facebook.

5. Exhibition  

Films are displayed to the audience in a variety of ways, such as:

Film Festivals
Trade Shows
The Internet
The Cinema
Television
DVD's

Editing our swede

Editing our Swede:

Editing our swede was the longest and hardest process in making our swede. We used the programme "Final Cut Pro" which was very good to use but also tricky at times. Here are the 8 stages of editing we done:

1) The first part of editing we done was identifying all the clips we wanted to use for our swede. This        process was fairly long as we had quite a lot of clips to choose from.

2) The next thing we done was putting the chosen clips into order from the beginning scene to the end.

3) We then edited each of the chosen clips by shortening them and adding effects to them such as fades.

4) Next, we put all the final clips together in order which made the swede.

5) We then had to add some sound to our swede. we done this by searching scary/spooky sounds on youtube.

6) Once we found the sound[s] we wanted and needed we had to download and convert them using the programme: "ClipGrab"

7) This programme was easy to use and very efficient as it didn't take long. once everything was converted we then added the sounds to our swede

8) The final thing we had to do was cut and edit the sounds to only appear and be heard in certain scenes. this process took quite some time as we had to make it perfect. Once that was done, we had our swede!

Film industry - Production Stages

There are three production stages when making a film these are pre-production, production and post production.
Pre-Production

The first stage of producing a film is doing all the important stuff such developing the idea/script, casting your film, assigning jobs for everyone, scouting locations which is called “Pre-Production”.

Production:

The production stage is when you film your script with all the actors and in the chosen locations. The length of the production stage varies from movies as the longer the movie, the more scenes meaning more filming time.

Post Production

This is where you edit your film. You do all required special effects, you add soundtrack etc. Also this is where all the filmed scenes get put together making it more of a film.

These are all techniques used to release and market the film.

Distribution:

This stage is how the public and audience gets to see the film, this is done from:

• Home cinema
• Theatres
• Television

Marketing

Marketing is how the film is shown to the public  Some ways companies market their films is:

•Social Networking such as Twitter Trends, Facebook Pages

•Advertisements on TV, Online ads (YouTube)

•Billboards  
Exhibition
This is how and where the public see the movies, this is done through:

•Movie Theatres

•Online streaming – Netflix, Movies Websites, YouTube

•TV

•DVD’s & Blu-ray